Supporting
White Ribbon
The international NGO UNICEF, through the I LADY. campaign, is conducting activities spreading the knowledge on reproductive and health rights to women around the world.
※Reproductive and health rights are the rights of women to make their own decisions concerning their physical, mental and social health, whether they will give birth, when, how, and so on.
White Ribbon's goal is to protect mothers worldwide. In order to increase support and knowledge, mothers around the world have the change to connect with mothers and future mothers in developing countries, experiencing their troubles and establishing connections. A simple wish for a big project.
Can you learn what's beyond the ocean with just what it's in front your eyes? Take with us a step to widen your world.
In Tanzania, where there are local clinics that do not have a delivery table, many pregnant women choose to give birth at home because of that lack of facilities. Without medical knowledge and insufficient disinfection, the reality is the constant lost of lives.
The maternal and child health center building is not only a place for rest and hospitalization of pregnant women before and after childbirth, but also a place where women can consult about family plans and sexually transmitted diseases.
Located near Shinyanga, Tanzania, it was a village clinic which had about 1 birth every day. With old walls and falling ceilings, instead of a renovation a newly built building was necessary.
Therefore, in December 2014, a new maternal and child health center, the so-called "Milky House", was completed with donations of the sales of Lactoferrin Lab. over the course of four years.
At the "Milky House", the delivery rooms are complemented with waiting room, vaccination room, family planning lecture room, post-natal rest room, shower room, flushable toilets and so on.
Also, rooms that had wooden windows that would make it dark when closed, where changed to glass windows, brightening the room. A rare, unusual sight in the area. Many people ended up looking at the building and saying "With windows like that, I would love to give birth there!".
Unicef supports activities for women who are pregnant and giving birth in Tanzania since March 2011. Apart from helping improve facilities so that childbirth can occur safely, they have advanced in the promotion of family planning and correct education in pregnancy and childbirth.
The education and nurture of health staff and community health workers (CBSP) is vital to explain the importance of giving birth in a clinic, and not at your own home.
Education is not only important for pregnant women but also to their husbands, so lecture halls were set up in Milky House for everyone.
Unicef ambassador Atsuko Douchin
Active as a model, mother of 5 children.
With interest in African women's situation and Unicef's activities, she supports several activities as one of the female leaders behind the White Ribbon campaign protecting pregnant women.
The new maternal and child health center "Milky House" was painted together with the villagers, creating a feeling of affection and responsibility for a facility they have built together. In the completion ceremony, nearly 500 villagers gathered, welcoming the Japanese staff and gifting a cow as a donation.
In a sort of interview, Unicef's ambassador Atsuko Douchin, who is also qualified as a birth attendant advisor, held a session explaining the process of pregnancy and childbirth to the villagers.
In Tanzania, due to the raise in unwanted pregnancy and HIV/AIDS, Unicef is supporting youth projects where young educators who received training will teach about sex and unplanned pregnancy through skits and talks.
Although Tanzania is in a dificult situation, when I actually talked with mothers about their lives, I though that there was no difference with a Japanese one.
That is exactly why we must help them with any support we can. In order to gift our future children with a good society, I think that we must improve the environment and situation of the whole world.
So for me, participating in Unicef activities and raising children are the same thing.
Every day around the world, about 800 women lose their lives to complications from pregnancy and childbirth. 99% of them were living in developing countries, where 90% died due to preventable causes.
A portion of the sales of Lactoferrin Lab. are donated to the JOICFP, an international non-profit that manages the White Ribbon office in Japan.
Women in developing countries get pregnant and give birth like any other women, but to do so they have to overcome many problems and a high mortality rate.
Even today, many women lose their lives due to pregnancy and childbirth, and in many ways, dreams and futures are deprived.
Malnourishment and malnutrition, poor hygiene, lack of knowledgeable midwives, lack of health care services, unexplored villages, old customs...
In 1999, the White Ribbon Alliance (WRA) was established to save the lives of mothers and babies in developing countries.
Today, organizations and individuals in more than 150 countries are gathered under White Ribbon creating a safer world for mothers during pregnancy and childbirth.
The white ribbon expresses condolences to the women who died due to pregnancy and childbirth. In certain cultures, it represents "a wish for the birth of a life".
The white ribbon is a symbol of mourning the souls of women, overcoming the sadness and maintaining hope for a new tomorrow.
From its foundation in 1971, SARAYA has strived towards a future where there is harmony between nature and society, creating eco-friendly products that are gentle to the environment, like the Yashinomi detergent.
We are involved in a variety of social activities such as the production of sustainable palm oil obtained from Borneo, Malaysia, and the ""Wash a Million Hands"" project in Africa, saving the lives of children by teaching and providing correct hand washing.
We support UNICEF's handwashing promotion campaign in Uganda by donating 1% of sales（※） of consumer hand hygiene products
Around 8.8 million children lose their lives each year in developing countries, where as many as 1 million would be safe by properly washing their hands with soap.
As Saraya started with hand washing, when you purchase sanitary products such as medicated hand soap, 1% of sales will be donated to UNICEF, and activities will be devoted to help hand wash promotion, saving children's lives in Uganda and Africa.
※Based on the manufacturer's shipping sales
We support Borneo Conservation Trust by donating 1% of Yashinomi series sales（※）
The Borneo Conservation Trust (BCT) is an environmental conservation organization formed in Sabah, Malaysia. Through this program the BCT is able to purchase lands along the rainforest rivers to allow the local wildlife a safe route to travel from one conservation area to another.
※Based on the manufacturer's shipping sales
We support Save The Children by donating part of sales of Arau series product
Through Save the Children Japan, we support creating a new environment in Uganda, Africa.
We support children's dreams and smiles around the world.
Lakanto S supports the Blue Circle movement to combat diabetes
In 2006, the United Nations recognized diabetes as second-largest chronic disease after AIDS and a threat to people all over the world. SARAYA supports the Blue Circle Movement adopted by the United Nations and promoted by the International Diabetes Association. We are working to prevent diabetes and share knowledge around the world.
